Marketing

Professional content creation of agency quality

"We just do something now," sighs Rob, owner of a company in food. "First I hired a marketer to create pieces for LinkedIn, but it was always just not enough. Now I have asked an agency, but they are very expensive and I still have to supply everything myself."

He sighs deeply again. I can see he is discouraged at everything he does. "Besides, I just see it when someone else has created the images: then the house style is wrong again and I have to go after it again. It just takes me too much time and budget this way."

5 checks for professional marketing

I ask him what he looks for when he reviews the posts the agency makes:

1. Quality: is the resolution razor sharp? Are the designs used as we got them from the designer?

2. Brand identity: are all colors, fonts, sizes and shapes properly applied? Are the text and logo in the correct, fixed location?

3. Accessibility: do I include smart and clear SEO-proof alt and title tags with all images?

4. Rights-free: are we still allowed to use the photos they took from our image bank? Or have the licenses expired?

5. Reusable: do the images have a file name as agreed upon so that we can easily find them and use them in other places? Are the exports stored in the correct folder?

6. Appropriate: do the pictures fit the topic? Do the pictures support and reinforce the message?

"It's just not done when we've gotten a beautiful visual. The process around it also has to be right. Only then does it really save me time and I get the consistent branding I want and need."

Thorough, automated check for quality

The quality and consistency that Rob looks for is easier to ensure with a tool than with handiwork from different people all the time.The speed at which Rob wants to act is not achievable with manual work, but it is achievable with a tool.

The budget Rob has to work with is not enough for people work, but it is enough for a tool.

Creativity and consistent quality

That's why we invented Smart Content Creator. So that you use designer creativity to create consistent and recognizable agency-quality expressions with your tool. So in a few clicks and within 5 minutes you can create a professional advertising expression. So you can post about what is needed at any time of the day, without the need of an expert.

Get more out of your marketing budget

Curious? Send a message to @erik. Then we'll get acquainted and you'll get clear:

Purpose: What should your marketing achieve?

Obstacle: What are the biggest obstacles now for you to get results from your advertising budget?

Approach: How do you overcome or bypass these obstacles with your team?

After the conversation, you will have a clear plan for creating professional and attractive advertising that will help you maximize your marketing budget to grow your business.

Ontdek de 7 geheimen van goede reclame

In deze online training geven professionele reclamemakers hun 7 belangrijkste tips. Zodat jouw marketing euro’s wél klanten opleveren.